Succeed with new project launches

Design and test your projects to ensure a successful launch with the support of specialised coaching in innovation.

Screen your idea through business logic to make it a winner

Already well established in the market, your enterprise and its various departments are bubbling with new ideas.

Your objectives

Stimulate an entrepreneurial spirit within your company (intrapreneurship) and develop new business
Open your enterprise to new growth markets
Increase profitable revenue
Assure the longevity of your enterprise

The challenges

Pick out the idea which has value
Expose your idea to the real market needs (design thinking & testing)
Define a winning strategy
Determine the business case which will allow you to finance your project

Your business activator’s input

Michel Blumenthal’s role, as your business coach, is to consolidate your idea and to generate, with you, a quality proposal capable of gaining traction in the market. With him, and using a proven methodology, you will put in place all you need to create value, validate your proposals and establish an innovative business model in order to capture that value.

Create value

Michel Blumenthal, an experienced business model designer, will analyse your idea with you and push you into matching it to the market needs. Having met the real needs of your target, you will be able to adapt the project to turn it into a real value creating concept.

Give validity to the proposal

Having a proposal which meets the requirements is perfect. It then has to be made profitable, which is essential for the longevity of your enterprise. The ultimate verification of the quality of a solution is to put a price on it and to confirm the validity of that price.

Establish an innovative business model

Your Business Activator, mindful of innovation, whether it be technological or otherwise, will encourage you to move out of your frame of reference and to inject a new perspective into your project. As a result, the business model you develop will be innovative and differentiated from other propositions already on the market and will always be perfectly aligned with the requirements of the market, thanks to the strong connection between innovation, business and strategy.

Connect to an enormous network of professionals

Your Business Activator’s professional network is of the dimension of his long international experience. He can always direct you to the best placed experts capable of efficiently validating your project and the steps in the process. Moreover, he can enhance your chances of success by detecting possible investors who are seeking the type of project which you are promoting.